Post by account_disabled on Jan 15, 2024 19:18:48 GMT -8
Account-based marketing (ABM) is easily one of the most effective ways for business-to-business (B2B) companies to reach their ideal clients. By choosing specific businesses you want as clients and then targeting those businesses with personalized marketing campaigns, you have a better chance of converting them than you would with generalized campaigns. Just like with any other type of marketing, it’s important to keep up with key performance indicators (KPIs) related to your ABM.
Tracking these ABM metrics is crucial for evaluating the Job Function Email List performance of your campaigns and allowing you to make them more effective. But which metrics should your ABM tracking focus on? What are the best ABM KPIs to measure? On this page, we’ll cover seven ABM metrics you should track, including: Open rate Click-through rate (CTR) Conversion rate Customer lifetime value (CLV) Customer acquisition cost (CAC) Sales velocity Churn rate Keep reading to learn more.
Then subscribe to Revenue Weekly, our email newsletter, to get more marketing tips delivered straight to your inbox! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) 1. Open rate One of the first metrics to track in your ABM analytics is open rate. which is one of the most effective ABM strategies. As the name indicates, open rate is a measure of how many people open your emails.
Tracking these ABM metrics is crucial for evaluating the Job Function Email List performance of your campaigns and allowing you to make them more effective. But which metrics should your ABM tracking focus on? What are the best ABM KPIs to measure? On this page, we’ll cover seven ABM metrics you should track, including: Open rate Click-through rate (CTR) Conversion rate Customer lifetime value (CLV) Customer acquisition cost (CAC) Sales velocity Churn rate Keep reading to learn more.
Then subscribe to Revenue Weekly, our email newsletter, to get more marketing tips delivered straight to your inbox! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) 1. Open rate One of the first metrics to track in your ABM analytics is open rate. which is one of the most effective ABM strategies. As the name indicates, open rate is a measure of how many people open your emails.