Post by account_disabled on Mar 9, 2024 23:23:16 GMT -8
It is also not sustainable because it is increasingly less measurable . And in recent years, measurability has been one of the pillars on which we have relied to justify many digital activities. It is no longer sustainable because it is increasingly focused on performance and not on relationships : which is the main difference between advertising and content marketing. The loneliness of organic reach A crisis, that of corporate content, which often translates into the loneliness of an organic reach that has been embarrassing for years .
We professionals have always justified it by placing all the blame on the capitalist platforms that want to penalize our content to convince you to pay for distribution, instead of questioning ours Bosnia and Herzegovina WhatsApp Number elves about the nature and functionality of that content. If on the one hand corporate content has lived years of solitude , on the other the content of individual players (yes, influencers, so to speak) lives its most local life , generating views and above all interactions.
To this we add the crisis of "traditional" platforms, such as Facebook and Instagram, which increasingly leads to a question and a reflection: is it necessary to be there ? The wheel that turns in no one's favor and makes everyone happy We have therefore been - for some time now - in the era of the linear production of mass content : " (cit.) which fuels a wheel which often does not turn in favor of corporate marketing objectives and which, paradoxically, paradoxes, but it makes everyone happy.
We professionals have always justified it by placing all the blame on the capitalist platforms that want to penalize our content to convince you to pay for distribution, instead of questioning ours Bosnia and Herzegovina WhatsApp Number elves about the nature and functionality of that content. If on the one hand corporate content has lived years of solitude , on the other the content of individual players (yes, influencers, so to speak) lives its most local life , generating views and above all interactions.
To this we add the crisis of "traditional" platforms, such as Facebook and Instagram, which increasingly leads to a question and a reflection: is it necessary to be there ? The wheel that turns in no one's favor and makes everyone happy We have therefore been - for some time now - in the era of the linear production of mass content : " (cit.) which fuels a wheel which often does not turn in favor of corporate marketing objectives and which, paradoxically, paradoxes, but it makes everyone happy.