Post by afifatabassum on Mar 10, 2024 21:31:36 GMT -8
Facebook has been credited with helping to make users and companies less fearful of the internet. Many managers, scared in the past by the "corporate blog" tool, did not think twice about opening a corporate page on Facebook. However, ease of access has often been mistaken for ease of management, in total misunderstanding of the social dynamics that the platform allows. Facebook pages have been wrongly considered as a new channel and not as a communication/conversation platform/space . In support of these statements, which.
I have been repeating for years whenever I have the Brazil Phone Number opportunity, comes a study by ExactTarget and CoTweet which highlights how over 70% of users believe they have become more selective in clicking "like" on company pages. It emerges that 49% of users do not perceive that that click represents consent to receive communications from a certain brand in their news feed. Consequently, users, annoyed by companies that abuse the trust granted, in 43% of cases decide to remove the like or simply ignore the company's posts (19%) or, again, hide the posts in such a way as not to view them in daily life.
news flow (38%), Among the reasons for removing the "like" are the excessive frequency of publication (44%) and the excessively commercial nature of the same (43%) . Reading the study we discover that the motivations are not dissimilar for platforms like Twitter. Perhaps users are starting to demand a little less marketing and a little more customer care from companies. We talked about it during the Social Media Week in Rome with Gianluca Diegoli , Mirko Lalli , Antonio Pavolini , Claudio Vaccaro ( the video ).
I have been repeating for years whenever I have the Brazil Phone Number opportunity, comes a study by ExactTarget and CoTweet which highlights how over 70% of users believe they have become more selective in clicking "like" on company pages. It emerges that 49% of users do not perceive that that click represents consent to receive communications from a certain brand in their news feed. Consequently, users, annoyed by companies that abuse the trust granted, in 43% of cases decide to remove the like or simply ignore the company's posts (19%) or, again, hide the posts in such a way as not to view them in daily life.
news flow (38%), Among the reasons for removing the "like" are the excessive frequency of publication (44%) and the excessively commercial nature of the same (43%) . Reading the study we discover that the motivations are not dissimilar for platforms like Twitter. Perhaps users are starting to demand a little less marketing and a little more customer care from companies. We talked about it during the Social Media Week in Rome with Gianluca Diegoli , Mirko Lalli , Antonio Pavolini , Claudio Vaccaro ( the video ).